I had been using AdSense to monetize my blogs all my life
However, I ditched AdSense and started using Ezoic to monetize my blogs for a couple of years now.
And the results?
Well, take a look:
The above screenshot is Ezoic’s earning report for one of my sites.
Now, the question is:
Did it perform better than AdSense?
In this article, I will share my complete experience using Ezoic along with all the details about this platform.
So, if you have questions like:
- Is Ezoic Legit?
- How do I sign up?
- How much money can I make with Ezoic?
- Is it better than AdSense?
- Will Ezoic Slow down my site?
- and so on.
Then, this Ezoic review + guide is all you need. If you plan to use Ezoic, then I’m sure this article will help you decide whether Ezoic is the right platform for you.
So, let’s get started:
What is Ezoic?
Ezoic is a Google-certified publishing platform that provides a set of tools to test and optimize ads using the power of artificial intelligence.
Basically, Ezoic leverages artificial intelligence to automate ad testing and placement optimization while delivering personalized ad experiences to visitors.
And the result?
Increased ad revenue without hurting the user experience.
Talking about its inception, Ezoic was founded in 2010 by Dwayne Lafleur, and the company is headquartered in Carlsbad, California.
Now, let’s take a quick look at Ezoic’s background:
Company Profile
- Name: Ezoic Inc
- Website: https://www.ezoic.com
- Founder: Dwayne Lafleur
- Founded in: 2010
- Headquarter: Carlsbad, California
- Support: https://support.ezoic.com/
Is Ezoic Legit?
Yes, Ezoic is a legit ad platform. I’ve been using Ezoic for a couple of years now and It has outperformed ad networks like AdSense by a huge margin.
Talking about payment, you can expect to get paid from Ezoic each month if you met the minimum cashout threshold of $20.
I’ve always received payment from Ezoic on time and their customer support is also top-notch.
So, there’s no doubt about the fact that Ezoic is indeed a legit ad platform for you to generate more ad revenue from your blogs.
How Does Ezoic Work?
First, you have to use Ezoic’s ad tester to set the placeholder of the ads in as many places as possible on your blog. The more ad placeholder you set, the more Ezoic will be able to optimize the ad.
Then, Ezoic uses machine learning technology to increase your revenue by experimenting with different ad sizes, locations, number of ads, and so on.
Who should use Ezoic?
Ezoic is an excellent choice for website owners and bloggers who are looking to maximize their ad revenue while maintaining a positive user experience.
So, If you want to utilize Ezoic’s innovative AI ad tester and optimization tools, then Ezoic is the right fit for you.
Ezoic performs far better than ad networks like AdSense and Media.net, so if you are not happy with your current ad network, then it’s definitely worth switching to Ezoic.
How to signup for Ezoic?
Creating an account on Ezoic is really simple. Follow the simple steps below to get started on Ezoic now:
Step #1: Go to Ezoic.com and click on ‘Get Started’.
Step #2: Then, you will see two options to sign up.
Option 1 – If your blog has less than 10k monthly pageviews, then you can use Ezoic’s Access Now program to join Ezoic. So, click on ‘Join Access Now’
Option 2 – If you have less than 10k monthly pageviews then click on ‘Get Started’ on the second option.
Step #3: Enter your details like Email Address, Website URL and complete your profile to get started on Ezoic.
Ezoic Features
Here are some of the best features of Ezoic which helps publishers and blog owners make the most out of their blogs and websites:
Ezoic Ad Tester
Ezoic uses an AI-based Ad tester tool to optimize your revenue by testing with different ad sizes, locations, number of ads, and so on.
As a result, publishers earn more money from their blogs.
If you are an AdSense user, then you’ve probably used Auto Ads. Ezoic’s Ad Tester is similar to Auto ads but it performs a lot better and generates more revenue than Auto ads.
Moreover, you can also manually set the location of the ad placeholders using Ezoic’s Ad Tester tool.
Ezoic Leap
With Google’s Pare Experience update, we all know how important website speed and user experience are for the SEO of a website.
So, to help blog owners achieve good Core Web Vitals and overall performance of the website, Ezoic provides a free tool called Leap.
With Ezoic Leap, you can diagnose and fix different performance issues on your website which will help you to achieve good Core Web Vitals.
You do not need any other WordPress plugin to optimize your site as Ezoic Leap provides all the features to improve the performance of a site all in one place.
After using the Ezoic Leap on my website, I saw a significant increase in site speed which ultimately helped me to generate more traffic and revenue on my site.
Flickify
Flickify is a fancy new tool offered by Ezoic that allows you to convert your blog post into videos. All you have to do is paste your blog post URL on Flickify, and it will generate a summary of the article.
You also have to option to edit the text if you want to change something.
Then, select a narrator’s voice, choose your theme, add images from the library and that’s it.
Flickify will generate a complete video within a few minutes.
Humix
Using Humix, bloggers can upload and display videos on their websites and generate video ad revenue. You can also upload videos created using Flickify and show them on your website.
You have complete control over how and where to display the video.
Moreover, you can also earn revenue by embedding other networks’ videos on your blog.
Overall, Humix is a great tool offered by Ezoic for anyone looking to generate revenue using video ads.
NicheIQ
NicheIQ is a free SEO tool provided by Ezoic which offers a variety of features to help increase the search engine traffic of your blog.
Here are some of the things you can do with NicheIQ:
1) Topics: In this section, you can find all the topics related to your niche that has the potential to drive traffic to your blog. Basically, it’s a topic research tool that lists out all the keywords ideas along with their search volume, keyword difficulty, potential, and so on. This tool also helps you to do competitor research by providing available content gaps.
2) On-Page SEO: Formerly known as Tag Tester, On-Page SEO allows you to experiment with different SEO titles and descriptions. Once the experiment is done, you can find a winner which generates more CTR from the SERPs. I really like this feature because it helps me to experiment with different title ideas to generate more clicks from search engines.
3) Site Health: This is one of the best features available in the niche IQ. Basically, NicheIQ displays all the broken links on your website.
Once you find the broken links, you can fix or redirect them which will help
Broken links negatively affect the SEO and the user experience of the website and if you do not want your site to suffer, then keep an eye out on this Site health section every once in a while.
4) Page Booster: Page Booster tracks pages that are losing ranking posting on Google and report it. Moreover, you will also find keywords that will help to increase the ranking of the article.
Once you find a page that is losing an article, then you can update the article and possibly regain the lost position and traffic of the article.
However, you have to allow Ezoic access to your Search Console account.
How does Ezoic pay?
Ezoic provides four main payout gateways which are PayPal, Payoneer, Bank transfer, and Check (USA and Canada only).
If you want to change your payment method on Ezoic, then they should be made before the 15th of the month.
Else, the changes will be applied in the payment cycle of next month.
Payment is made automatically between the 26th to 31st of every month. In order to get paid, you’ve to meet the minimum cashout threshold which is $20.
Requirements to Join Ezoic
In order to get approved into Ezoic you must have a website with high-quality content. Currently, there are no minimum traffic requirements to join Ezoic as they have announced the ‘Access Now’ program where publishers get accepted into the network even if they’ve less than 10K monthly traffic.
Moreover, you also have to comply with Google Adsense Policy in order to get monetized with Ezoic.
Pros and Cons
Here are some of the pros and cons of Ezoic:
Pros
- Free to Join
- No minimum traffic requirements
- Performs better than AdSense
- Payout via Paypal
- Responsive customer support
- The minimum payout threshold is $20 only.
Cons
- Have to pay for additional revenue and features.
- Takes time for AI to learn and Optimize ads.
Ezoic Review
After using Ezoic to monetize my blog for more than 3 years, I can clearly say Ezoic is one of the best ad-optimizing platforms out there. Ezoic’s ad tester tools use machine learning to find the best ad sizes, locations as well as personalized ads which results in higher revenue than using ad networks like AdSense.
In fact, after replacing AdSense with Ezoic on my site, I saw an RPM increase of $6.01 as well as an increased ad revenue of more than $100.
After switching to Ezoic, my earnings drastically increased, as a result, I was able to sell the blog for $3600 on Flippa.
So, if you are using AdSense or similar ad networks to monetize your blog, I highly recommend you to join Ezoic. The platform pays on time and it is trusted by thousands of bloggers and website owners globally.
However, if you’ve more than 50,000 monthly pageviews, then I recommend you to join Mediavine instead. One of the reasons is that many people have reported that Mediavine performs better and delivers more ad revenue than Ezoic.
But, Mediavine has a traffic requirement of 50,000 monthly sessions so it might be tough to get approved for small bloggers.
So, Ezoic is recommended for small and medium-sized blogs.
